As an active jewelry designer who attends meetings and workshops all the time, I hear a lot of jewelry business owners complaining that their online stores are not a success at all. I used my web design experience and a lot of research in the domain to gather a few hands-on tips for you to use and turn your online jewelry store into a business success.
Photos that sell the product – The most important thing you have to remember when you have an online jewelry store is that your customer will not be able to feel your jewelry or try it on to see what it looks like. Therefore, clear photos that show as much detail as possible are very important because, afterall, the photo sells the product. Multiple photos for each item are very helpful to show your potential customer all the details. If you have a necklace, try to have at least one photo on a stand, so they can see what it will look like around their neck. If your necklace has a pendant, take an up-close photo of that alone, so you can show all the details of the stones used. When taking photos of jewelry it is crucial that you do that in daytime, without flash. This approach will show the true colors of the stones used without unnecessary reflections.
Search-friendly sites – If you have the possibility to add a search function on your site, please do so. People don’t always know the names of the stones they are looking for and a search functionality will give them the possibility to look for pieces that have a certain color for instance. The idea here is to create the easiest way for your clients to find what they want. When somebody looks for a pearl bracelet, it will be much easier to type that in the search box and hit “Go”, than look through your entire bracelets category to find what they want. Having a search function on your website will be very helpful to your customers but it will certainly add a little more work for you. When you add a product to your store you will have to always remember to tag it with terms that other people might be searching for.
Detailed information – Product descriptions are very important as well when it comes to online jewelry stores. After your client sees the photos, they will want to know what was used to make that piece of jewelry. Try to give as many details as possible about the materials and techniques used as well as sizes. The overall size of the necklace is important, but also include the size of the pendant if you have one, as photos don’t always show the true ratio of the pendant. If you are a custom jewelry designer, I found that people are always interested to find out what your inspiration was. Share that with your visitors and raise their interest in your products.
One size doesn’t always fit all – Since you are selling items that people wear, remember that “One size fits all” doesn’t always apply. Create your jewelry at standard sizes, but always offer people the opportunity to order a smaller or larger item. This way you will increase your clientele.
The price is right – Last but not least, price your jewelry pieces right. As there is a significantly large number of online jewelry stores, you have to be competitive, but at the same time respectful of your work and the materials you use. The art of pricing is probably one of the most difficult, and there is no exact formula or how-to. Using your best judgement and a lot of research in the market area that you are trying to reach, you can find the formula for your prices.
www.ellejewels.etsy.com
As an active jewelry designer who attends all kinds of meetings and craft shows, I always like to share my knowledge and experiences.
by Alice Sy
Natural diamonds are dear. But its the most appropriate gift the beau can give to his beloved fianc. Time and again, it has always been a universal part of the matrimonial custom to give a diamond ring during a marriage proposal. It is a perfect gift for the suitor to express his intentions of tying the knot and a definite symbol of eternity – - of enduring love and affection.
Expressing love through diamond engagement ring though can sometimes be an expensive thing to do so that is where your creativity comes in. You dont need to be too grand with carats when it comes to choosing the perfect diamond engagement ring and then spend much money for it to please a woman.
Settle for the 1 carat diamond engagement ring and you can have a lot of choices of styles to find that perfect ring suited for your loved one.
1 carat diamond engagement rings are available in different designs and for sure, one of them would make a perfect fit for your fianc and will surely be appreciated. The design will vary on the shape of the diamond. You may also take a look at the cut and how clear it is.
Also, do not base your buying of the engagement ring on the size of the diamond alone. 1 carat diamond engagement ring is enough already to cover the beauty, elegance and expensive characteristics of an engagement ring that every woman dreams of having.
But then, if you are really after the size, then strategically choose the one that would appear big, like the marquise or the pear type of engagement ring. You may also consider the accents around the diamond and the ones on the band. Also, white gold or the platinum engagement ring will also support and accentuate the beauty and the shine of the 1 carat diamond engagement ring.
The gist of choosing a 1 carat diamond engagement ring is to be practical and at the same time, find a design that will emphasize the beauty of the ring. After all, simplicity is always the key to elegance and it should not be expensive.
Now just think of how you can give that 1 carat diamond engagement ring you have finally chosen for your fianc and propose. Now that should be romantic and grand!
by Alice Sy
Cushion cut diamond engagement ring in the older days was named pillow cut. For this type as its name suggest, resembles that of a plump cushion or pillow. Cushion shape comes in varieties of proportions. They could either be oval, square or rectangular with rounded corners.
Cushion cuts gained popularity in the latter part of the 1800s until the early 1900s.Before the dawn of electric bulbs, cushion cut diamond ring was also referred to as candlelight diamond because it was said to be most brilliant in candlelight.
In the modern day setting, cushion cut diamond engagement rings are more symmetrical than its older contemporaries, mainly due to the advent of modern refinements and upgraded lapidary skills. Though this may be the case, couples prefer older versions of cushion cuts and still searches for this kind in the antique or vintage market.
Cushion cut diamond engagement rings work best as alternative for couples who prefer traditional, subtle designs. Cushion cut diamond engagement rings are still rare in modern rings.
Cushion cuts are best in solitaires, the kind that draw the attention to the gemstone located at the center of the ring. Many women however, prefer small accent stones incorporated in the ring.
A cushion cut diamond ring has about 60 facets; this is 20 or more facets less than the modern rings. Facet refers to the smooth, polished planes that make up a stones surface. With lesser number of facets as compared to fancy shapes and signature cuts, it exhibits lesser brilliance.
But this characteristic, precisely adds to its unique appeal that sets the cushion cut diamond ring apart from its modern contemporaries for it provides a certain depth to the diamonds, allowing a person to see through it ” revealing its unpretentious beauty.
The next time you invite your partner for a romantic candlelight dinner; consider a cushion cut diamond engagement ring to go with it?
